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01city.vancouver_wa
SEO, GEO, and AEO in Vancouver is the work of getting a Vancouver business found in Google's map, in the results under it, and in the AI answer, for the searches its customers run. I do it from Portland, ten minutes north over the Interstate Bridge, with a page for every service and area you cover, and published pricing from $425 a month. Below: Vancouver's searches by trade, who holds the map and the results today, and the plan.
Numbers pulled 21 September 2026 · Vancouver, WA and the metro
A plumbing click costs more in Vancouver than it does in Portland. Plumber vancouver wa is $35 and plumbers vancouver wa is $30, against $25 for plumber portland. Three businesses on the map get those clicks for nothing.
The companies holding the results are not large ones. On the plumbing page, two of the company sites have effectively nothing behind them, no links and no history of the kind that usually decides a ranking, and they sit above two national franchises. Every roofing company on its page is the same. Vancouver is being decided on relevance and proximity rather than on size, which is the kind of market where a well-built site moves quickly.
This page is what I would do for a business in Vancouver and the rest of Clark County: the searches, the three places you have to show up, and what each of them looks like today. Every figure comes from Ahrefs on the date below.
02section.searches
What people in Vancouver type, how often each month, and what a business pays Google for one click on it. The top three get those clicks for free.
| search | per month | per click | note |
|---|---|---|---|
| restaurants vancouver wa | 1,800 | $0.10 | |
| urgent care vancouver wa | 1,300 | $0.35 | |
| things to do in vancouver wa | 1,300 | $0.03 | |
| dentist vancouver wa | 900 | $6 | |
| gutter cleaning vancouver wa | 500 | $13 | |
| plumbers vancouver wa | 450 | $30 | |
| roofing vancouver wa | 400 | $17 | |
| kitchen remodel vancouver wa | 400 | $0.30 | nobody is bidding on it |
| hvac vancouver wa | 350 | $15 | |
| plumber vancouver wa | 300 | $35 | the most expensive click on this page |
| electrician vancouver wa | 300 | $12 | |
| roofing contractors vancouver wa | 300 | $25 | difficulty 12, the softest on the list |
| painters vancouver wa | 200 | $8 | |
| general contractor vancouver wa | 100 | $4.50 | difficulty 6 |
| remodeling contractors vancouver wa | 100 | $6 |
Ahrefs, US, September 2026. Volume is monthly searches. CPC is what advertisers pay per click today. Every search here is the "vancouver wa" phrasing, because the "vancouver washington" version is a fraction of the volume on every single term: 100 against 450 for plumbers, 150 against 400 for roofing, 10 against 300 for electrician. Write the way people type. Nothing on this list is easy in the way Hillsboro is easy; the softest trade search is roofing contractors at a difficulty of twelve. What Vancouver has instead is the highest click prices in the region and competitors who are winning on relevance rather than on size.
03section.places
The map, the results under it, and the answer an AI gives when someone asks it instead of Google. Three different competitions, and most Vancouver businesses are in one of them.
Three businesses per search, chosen from the Google Business Profile. Read the plumbing row carefully. Sarkinen Plumbing has 2,510 reviews and sits third, behind True Plumbing on 783 and P1 Plumbing on 171. A company with fifteen times the reviews of the one above it is in third place, which is the clearest evidence there is that the pack is not a review count contest. It is a profile contest that reviews settle once the profiles are equal. Roofing says the same thing: Safecover holds third on 98 reviews next to Valiant on 385.
plumbers vancouver wa P1 Plumbing · True Plumbing · Sarkinen
roofing vancouver wa Cherry · Valiant · Safecover
hvac vancouver wa Comfort 360 · Smart HVAC · All Seasons
the three-pack for each search, from snapshots taken August 6, August 25, and September 19, 2026
Under the map, a thread on r/vancouverwa ranks first for plumbers and second for hvac, which means a conversation between neighbors outranks every plumbing company in the city. Yelp takes third on all three searches. Then the companies themselves, and this is the part worth looking at: almost none of them are big. Two of the plumbing sites have nothing behind them at all, and every roofing company on that page is small by the measure that normally decides rankings. Roofing is also the one search where the companies hold the page rather than the directories, which tells you it can be done here. What those companies have is a site about roofing in Vancouver. That is the whole advantage, and it is available to anyone willing to write the pages.
plumbers r/vancouverwa · Nate's · Yelp · P1 · Roto-Rooter
roofing GAF directory · Valiant · Yelp · Cherry · Bliss
hvac Tri-Tech · r/vancouverwa · Yelp · Service Patriots
the first results under the map on each search, September 2026
ChatGPT does not read the map. It reads the review aggregators, the state license record, the BBB profile, and the company's own website, then names who it can verify. Gemini reads the Google Business Profile and tends to name the map. I have captured both for six trades in Portland, and the pattern holds across the river, with one difference that matters here: a Washington business is verified against Washington records, so the L&I registration is the one an engine checks rather than the Oregon CCB number. None of the Vancouver searches showed an AI Overview in the snapshots, so for now this is about being named in an assistant rather than quoted in a box at the top of Google.
ChatGPT reads Birdeye · Expertise · BBB · L&I · your site
Gemini reads the Google Business Profile
No AI Overview on any of the three searches above
the sources each engine read in the Portland captures, and what the Vancouver snapshots showed
04section.trades
Each trade page carries its own searches and its own plan. The Portland numbers on them are the worked example; the Vancouver rows above are the ones that apply to you.
Roofing SEO in Portland that fills the schedule without buying clicks.
Plumber SEO in Portland that keeps the phone ringing after five.
Electrician SEO in Portland that wins the panel, the charger, and the emergency call.
Gutter cleaning SEO in Portland that fills the fall calendar.
HVAC SEO in Portland that wins the first cold night of the year.
Holiday light SEO in Portland that fills November before October starts.
Painting contractor SEO in Portland that fills both seasons.
General contractor SEO in Portland, built on the jobs you want.
05section.areas
Vancouver and the rest of Clark County, and the neighborhoods to name in the text of a page so an engine can match a search to the part of town it came from.
metro
neighborhoods
other oregon cities
06section.pricing
The consultation is free. I come back with the scope of the project and what I would recommend, and the pricing is published: three monthly plans, with the website included on Growth and Superior, and three website builds at a one-time price. You can stop after any step.
The same work at the same standard on every plan; the tiers differ in how much of it you get each month. Local is month to month. Growth and Superior include the website and run six months minimum. Most results start to show after three to six months; the first months lay the foundation: the site, the profile, the citations, and the pages.
Local SEO
$425/month
Show up in the map pack and get found in your service area.
Month-to-month. 30 days notice to cancel.
Growth SEO
$995/month
More pages, more posts, up to three locations, and the website rebuilt first.
Six months minimum, then month to month.
Superior SEO
$1,995/month
The most pages and posts, every service covered in depth, regional or national reach.
Six months minimum, then month to month.
Not seeing an option you like? Let's talk.
More or less than the plans above, or a mix of the two. Tell me what you are looking for and I come back with a price.
form.consultation
Six fields, under two minutes. I reply within one business day with the scope and what I would recommend.
07section.faq
The same as anywhere I work, and the prices are on the pricing page: Local SEO at $425 a month, Growth at $995, and Superior at $1,995, with the website included and built first on Growth and Superior. For most Vancouver trades the Local plan is the fit.
Longer than Hillsboro and shorter than Portland. Nothing here sits at a difficulty of zero, so the pages take three to six months to settle, but the companies holding those spots are small enough that a well-built site catches them. The map moves on the profile work, usually inside two months.
Vancouver WA, everywhere it reads naturally. The abbreviated version has several times the volume on every trade search: 450 a month against 100 for plumbers, 400 against 150 for roofing, 300 against 10 for electrician. Use the full name once for clarity and the short form the way your customers type it.
Because it answers the question a person actually asked. A thread on r/vancouverwa ranks first for plumbers and second for hvac, above every plumbing company in the city. You cannot outrank a conversation by being a business. You outrank it by having a page that answers the same question more completely, with your prices, your hours, and your service area in text.
Yes. Vancouver is ten minutes over the Interstate Bridge and it is one of the eight areas I serve. The one difference in the work is that a Washington business is verified against Washington records, so the L&I registration takes the place of the Oregon CCB number in the listings and on the site.
Fewer businesses bidding on a market that still has real demand. Plumber vancouver wa is $35 against $25 for plumber portland. A high click price with a small number of advertisers is the clearest signal there is that the work is worth money and the field is not crowded.