01page.about
I fix the problems that keep a business from growing.
Sato Solutions is my one-person studio, and I run it out of Portland, OR. I help businesses solve the problems that stop them growing: customers who cannot find them, a site that does not turn visitors into calls, and work that still depends on one person. Web design, SEO, GEO, and AEO, and the software behind it when the problem needs software. The history below is where that comes from.
- 9+
- years of experience
- 3
- ways you get found: map, search, AI answers
- 9x
- organic traffic growth on the case study, March to September
- 10+
- custom tools built
02section.operator
I do this work for a client every week
I do this work for a client every week. West Coast Deals has been my client since 2022: a high-volume business selling on Shopify and seven marketplaces: the kind that lists the same stock in half a dozen places and lives or dies on inventory turns and per-channel margin. The work runs from planning through operations to engineering: where the business is going, and what has to exist for it to get there.
Working inside it every week means hitting problems every week, and each one needed its own answer. Prices went stale. Stock sat. Month-end accounting and receipt entry ate 210 hours a month. Every time, the choice was to patch it by hand again or build something that solved it for good. I built. The tools on this site are what came out of that, and their team runs on them.
That is the muscle this work comes from: seeing a problem up close, naming it precisely, and building the long-term fix instead of the workaround.
03section.origin
Where that came from
I made my first sale in February 2017, a Supreme x Champion track jacket. That is where the e-commerce part starts, and it has been most of my working life since.
I studied Business Administration at the University of Oregon with a minor in Economics, finishing in 2023. I finished it while working full time.
Before that I worked warehouse floors: receiving, inventory, shipping, and the process changes that made those go faster. That is where the habit came from of watching a task get repeated and asking what it costs to do it that way.
Alongside that job, from 2019 to 2021, I built and sold two products of my own. StockFinder was an iOS app that pulled sneaker prices from StockX, GOAT, Flight Club, and Stadium Goods into one place, the same problem the pricing tools here solve now. West Proxies resold proxy IPs to people running purchase automation. Both had a few hundred to a thousand paying customers, which is why the guardrails in these tools exist before the features do.
04section.method
How I work
It starts with a free consultation. I look at how people find you, what the site does with them once they arrive, and what still gets done by hand, and I come back with a written plan: what to fix, in what order, and what each fix is worth. Then I do the work myself. There is no account manager between us.
The search work is foundation first. The Google Business Profile, the pages people actually search for, the citations, the schema, and the sources ChatGPT, Gemini, and Google's AI Overview pull their answers from. SEO, GEO, and AEO are one job to me, because they read the same pages and the same records.
The site work is a build shaped around those searches: fast on a phone, easy to edit, with a clear path to a call or an order, and you own the code, the domain, and the hosting. Where a process still depends on one person, I write the software, and every number in it points at an action.
05section.results
I measure before I promise
Everything on this site was done for a real client first. West Coast Deals, my client since 2022, launched its own direct-to-consumer website in 2026. On a site under a year old, their organic traffic went from about 20 visits a month to more than 450 between March and September 2026, with their paid ads switched off in August. Those are their numbers. The first months of any plan lay the foundation and show little, and most results start to show after three to six months. I say that up front, and I publish the price on the card.
06section.boundaries
What I don't do
Better to say it up front.
- Paid advertising. I will tell you when ads make sense, but I don't run them.
- Dashboards for their own sake. Every number I build points at an action.
- Software from a spec written by someone who has never run the process.
- Retainers with nothing on them. Local is month to month, the plans that include a website are three months, and you can stop after any step.
- Work I can't measure. If there is no before and after, I won't claim a result.
07section.career
Career commits
The history, newest first.
- 2022 to now
Search, the site, and the systems @ West Coast Deals, client
HEADA high-volume resale business selling on Shopify and seven marketplaces. The work runs from planning through operations to engineering, and the software on this site is what that produced.
One source of truth for stock across the warehouse, the store, and the marketplaces
Prices that follow demand instead of chasing competitors
A profit report by channel, after every fee
A dashboard that flags stock before it goes dead
Buying, pricing, and replenishment planning
Month-end accounting and receipt entry, from 210 hours a month to 3
- 2023
B.A. Business Administration, minor in Economics @ University of Oregon
Finished while working full time.
Economics, the reason I look at the tail first
- 2019 to 2021
Founder @ StockFinder and West Proxies
Two small products with real paying users, between a few hundred and a thousand each, built and run alongside the warehouse job. Building something people depend on is a different discipline from building something with no users.
StockFinder, an iOS app pricing sneakers against StockX, GOAT, Flight Club, and Stadium Goods
West Proxies, proxy IPs for people running purchase automation
The guardrails in every tool since, built before the features
- February 2017
First sale @ A Supreme x Champion track jacket
Where the e-commerce part starts. It has been most of my working life since.
One listing, one buyer, one lesson about margin
What is in the way?
Tell me what is getting in the way of your business today. That's where the free consultation starts.