01city.eugene
The searches Eugene makes by trade, who holds the map and the results today, and the plan, with the price published. From one person in Portland, two hours up I-5.
Numbers pulled 7 September 2026 · Eugene, OR and the metro
About 177,000 people live in Eugene, the third largest city in Oregon, with Springfield across the river and the University of Oregon in the middle. The trade searches are competitive by Oregon standards: electrician eugene is 200 a month at a difficulty of 38, roofing and hvac 150 each at 51 and 53, tree service 150 at 55. The open row is the one about this work: seo eugene is 150 a month at a difficulty of zero and a $12 click, and eugene seo another 90, which says no agency in Lane County has written the page.
This page is what I do for a Eugene business. The searches by trade, with what a click costs. Who holds the map and the results under it right now, read from the result pages on the date below. The plans, with the price on them. The office is in Portland, and the work is measured the same way at any distance.
02section.searches
The city searches by trade, how often, and what a click on each one costs. Eugene is a real second market: the difficulty is higher than the Portland suburbs, and the clicks are cheaper.
| search | per month | per click | note |
|---|---|---|---|
| dentist eugene | 300 | $4 | difficulty 54 |
| electrician eugene | 200 | $6 | difficulty 38 |
| roofing eugene | 150 | $20 | difficulty 51; roof repair eugene adds 40 at $20 |
| hvac eugene | 150 | $9 | difficulty 53; furnace repair eugene adds 150 |
| gutter cleaning eugene | 150 | $5 | difficulty 14, the open trade row |
| tree service eugene | 150 | $4 | difficulty 55 |
| seo eugene | 150 | $12 | difficulty 0; eugene seo adds 90 |
| eugene web design | 150 | $2.50 | difficulty 65 |
| chiropractor eugene | 150 | $1.60 | difficulty 58 |
| plumber eugene | 100 | $11 | difficulty 37; plumber eugene oregon adds 60 at difficulty 8 |
| landscaping eugene | 100 | $3 | difficulty 42 |
| painters eugene | 90 | $2.50 | difficulty 51 |
Ahrefs, US, September 7, 2026. Volume is monthly searches. CPC is what advertisers pay per click today; a blank means nobody is bidding.
03section.places
Google's map, the results under it, and the AI answer. For Eugene I read the first page for plumbing and roofing on September 7, 2026. Reddit's r/Eugene holds second for plumbing and fourth for roofing, the Chamber of Commerce directory ranks, and the companies that rank on their own sit on domain ratings of one to seven.
Three businesses per search, chosen from the Google Business Profile. For plumber eugene the pack is Pacific Plumbing and Rooter, Precision Plumbing, and Petersen Plumbing. For roofing eugene it is Expert Roofing Services, Buzzline Roofing, and Huey & Sons Roofing. Two of the six pack links carry a tracking tag from the profile, which is how those companies know the map is where the calls come from. Petersen holds the map and the fourth organic result with sitelinks, on a domain rating of one.
plumber eugene Pacific Plumbing · Precision · Petersen
roofing eugene Expert Roofing · Buzzline · Huey & Sons
the three-pack for each search, September 7, 2026
Under the map for plumber eugene: a thread on r/Eugene second, Roto-Rooter third, Petersen fourth on a domain rating of one with four sitelinks, Yelp fifth, then Reynolds on 14, Baxter on five, the Eugene Chamber of Commerce directory, and Angi. For roofing: Father & Son second on six, Armadillo third on seven, r/Eugene fourth with 19 answers, Yelp, Gruwell on one, BBB, Evergreen on 12, and a Facebook page. The companies ranking on their own are small sites with a page that says Eugene and Springfield in the title. The Chamber directory ranking ninth means a Chamber listing is one of the records worth keeping current here.
02 reddit.com/r/Eugene plumbers thread
04 petersenplumbingoregon.com DR 1, with sitelinks
07 reynoldsep.com DR 14
02 fathersonroofingllc.com DR 6
03 armadilloroofinginc.com DR 7
07 gruwellroofing.com DR 1
09 web.eugenechamber.com directory DR 48
positions on September 7, 2026, with the Ahrefs domain rating
ChatGPT does not read the map. It reads the review aggregators, the CCB license record, the BBB profile, and the company's own website, then names who it can verify. Gemini reads the Google Business Profile and names the map. I have captured both for six trades in Portland, and the Eugene captures come next. The questions Google shows under the Eugene results are the AEO half: how much a plumber charges per hour in Oregon, what a new roof costs in Oregon, how to tell if a roofer is lying. A Eugene page that answers each in one sentence, with a price, is the page the answer box and the AI quote.
ChatGPT reads Birdeye · Expertise · BBB · CCB · your site
Gemini reads the Google Business Profile
Google asks how much does a plumber charge per hour in Oregon?
what is the average cost of a new roof in Oregon?
how to tell if a roofer is lying?
the sources each engine read in the Portland captures, and the questions under the Eugene results
04section.trades
One page per trade with the plan written out. The searches on those pages are Portland's; the Eugene rows above are the same work at this city's scale.
Roofing SEO in Portland that fills the schedule without buying clicks.
Plumber SEO in Portland that keeps the phone ringing after five.
Electrician SEO in Portland that wins the panel, the charger, and the emergency call.
Gutter cleaning SEO in Portland that fills the fall calendar.
HVAC SEO in Portland that wins the first cold night of the year.
Holiday light SEO in Portland that fills November before October starts.
05section.areas
Eugene, Springfield across the river, the neighborhoods inside the city, and the towns up and down I-5. Each gets its own page with its own numbers.
metro
neighborhoods
other oregon cities
06section.pricing
The consultation is free. I come back with the scope of the project and what I would recommend, and the pricing is published: three monthly plans, with the website included on Growth and Superior, and three website builds at a one-time price. You can stop after any step.
The same work at the same standard on every plan; the tiers differ in how much of it you get each month. Local is month to month. Growth and Superior include the website and run three months minimum. Most results start to show after three to six months; the first months lay the foundation: the site, the profile, the citations, and the pages.
Local SEO
$425/month
Show up in the map pack and get found in your service area.
Month-to-month. Cancel anytime.
Growth SEO
$995/month
More pages, more posts, up to three locations, and the website rebuilt first.
Three months minimum, then month to month.
Superior SEO
$1,995/month
The most pages and posts, every service covered in depth, regional or national reach.
Three months minimum, then month to month.
Not seeing an option you like? Let's talk.
More or less than the plans above, or a mix of the two. Tell me what you are looking for and I come back with a price.
form.consultation
Six fields, under two minutes. I reply within one business day with the scope and what I would recommend.
07section.faq
The same as anywhere I work, and the prices are on the pricing page: Local SEO at $425 a month, Growth at $995, and Superior at $1,995, with the website included and built first on Growth and Superior. Eugene's trade rows sit at a difficulty of 37 to 55, so the Growth plan, with the website built first, is the usual fit for a company that wants the top three.
The full three to six months on the trade rows, because the first page is held by companies with real sites and by Reddit, Yelp, and the Chamber directory. Gutter cleaning eugene, at a difficulty of 14, and seo eugene, at zero, move faster. The map moves on the profile work, usually inside two months.
The office is at 1314 NW Irving St in Portland, two hours up I-5. The consultation is thirty minutes on a call, and I come down for the site visit when the work needs one. Everything measured, the rankings, the AI answers, the calls, is measured the same way at any distance.
In Eugene it does. The Chamber's plumbing directory ranks ninth for plumber eugene, so the listing is a record Google and the AI both read. Keep it current and agreeing with the profile, the license record, and the site.
Roofers, plumbers, electricians, gutter cleaners, HVAC companies, and holiday light installers, one page each. Dentists, chiropractors, and tree services are the crowded Eugene searches, and they start with the free consultation.
SEO puts you in Google's results. GEO, generative engine optimization, puts you in the answer ChatGPT, Gemini, or the AI Overview gives when someone asks for a recommendation. AEO, answer engine optimization, gets your page quoted as the answer to a question, like the ones Google shows under every local search. They read the same pages and the same records, so I do them together.