https://www.thesatosolutions.com/blog/ I help businesses grow and get through what is in the way: customers who cannot find them, a site that does not bring calls, and work that runs on one person. Business consulting, SEO, GEO, and AEO, websites, and custom software. Portland, Oregon. en-us https://www.thesatosolutions.com/blog/do-i-need-a-new-website/ https://www.thesatosolutions.com/blog/do-i-need-a-new-website/ Mon, 21 Sep 2026 12:00:00 GMT Five situations where a rebuild is the right call, five where the site can be fixed, and what a rebuild has to preserve to avoid losing ground. Web Design https://www.thesatosolutions.com/blog/google-business-profile-guide/ https://www.thesatosolutions.com/blog/google-business-profile-guide/ Mon, 21 Sep 2026 12:00:00 GMT What a Google Business Profile is, why it decides local visibility, and how to create, verify, and fill one out so it brings calls. Local SEO https://www.thesatosolutions.com/blog/how-long-does-seo-take/ https://www.thesatosolutions.com/blog/how-long-does-seo-take/ Mon, 21 Sep 2026 12:00:00 GMT Why SEO takes three to six months, the order results actually appear in, what to check each month, and how to tell a slow start from a wasted year. Local SEO https://www.thesatosolutions.com/blog/how-much-does-seo-cost/ https://www.thesatosolutions.com/blog/how-much-does-seo-cost/ Mon, 21 Sep 2026 12:00:00 GMT What SEO costs for a local business, the four things that move the price, how each pricing model changes the work, and how to compare two quotes. Local SEO https://www.thesatosolutions.com/blog/what-do-seo-agencies-do/ https://www.thesatosolutions.com/blog/what-do-seo-agencies-do/ Mon, 21 Sep 2026 12:00:00 GMT The seven things SEO agencies do each month, where a monthly retainer actually goes, and how to tell a real provider from a bad one. Local SEO https://www.thesatosolutions.com/blog/what-makes-someone-call/ https://www.thesatosolutions.com/blog/what-makes-someone-call/ Mon, 21 Sep 2026 12:00:00 GMT The four questions a visitor asks in the first seconds, why forms lose calls, and what to put above the fold to get the phone to ring. Web Design https://www.thesatosolutions.com/blog/what-ongoing-seo-actually-means/ https://www.thesatosolutions.com/blog/what-ongoing-seo-actually-means/ Mon, 21 Sep 2026 12:00:00 GMT What ongoing SEO work is, month by month, what changes between month one and month twelve, and what a monthly report should tell you. Local SEO https://www.thesatosolutions.com/blog/what-to-check-in-google-analytics/ https://www.thesatosolutions.com/blog/what-to-check-in-google-analytics/ Mon, 21 Sep 2026 12:00:00 GMT Six screens in Google Analytics and Search Console that explain a traffic number, what a bad reading means, and the drops that are not real. Measurement https://www.thesatosolutions.com/blog/what-your-customers-type-into-google/ https://www.thesatosolutions.com/blog/what-your-customers-type-into-google/ Mon, 21 Sep 2026 12:00:00 GMT Six free ways to find the searches your customers really use, how to sort them by intent, and how to turn the list into pages that get found. Local SEO https://www.thesatosolutions.com/blog/why-you-are-not-in-the-map-pack/ https://www.thesatosolutions.com/blog/why-you-are-not-in-the-map-pack/ Mon, 21 Sep 2026 12:00:00 GMT The five reasons a business is missing from the Google map pack, what actually moves it, and the one cause you cannot fix. Local SEO https://www.thesatosolutions.com/blog/why-your-website-isnt-converting/ https://www.thesatosolutions.com/blog/why-your-website-isnt-converting/ Mon, 21 Sep 2026 12:00:00 GMT Six reasons a good-looking site gets no calls, in the order they are usually the cause, and how to check each one yourself before you pay anyone. Local SEO https://www.thesatosolutions.com/blog/ai-visibility-tools/ https://www.thesatosolutions.com/blog/ai-visibility-tools/ Sun, 06 Sep 2026 12:00:00 GMT What AI visibility trackers measure, which businesses need one, and a free monthly method with a spreadsheet layout and analytics setup. AI Search https://www.thesatosolutions.com/blog/ai-visibility/ https://www.thesatosolutions.com/blog/ai-visibility/ Sun, 06 Sep 2026 12:00:00 GMT What AI visibility means, why it is a separate number from rankings, what it is built from, and how a local business can measure it free. AI Search https://www.thesatosolutions.com/blog/geo-for-contractors/ https://www.thesatosolutions.com/blog/geo-for-contractors/ Sun, 06 Sep 2026 12:00:00 GMT What generative engine optimization means for contractors, why the AI's picks differ from Google's map, the inputs it reads, and what changes by trade. AI Search https://www.thesatosolutions.com/blog/geo-for-electricians/ https://www.thesatosolutions.com/blog/geo-for-electricians/ Sun, 06 Sep 2026 12:00:00 GMT ChatGPT ranked five Lake Oswego electricians by the visit fee each publishes. What it read, how it ordered them, and the steps for an electrician. AI Search https://www.thesatosolutions.com/blog/geo-for-gutter-cleaners/ https://www.thesatosolutions.com/blog/geo-for-gutter-cleaners/ Sun, 06 Sep 2026 12:00:00 GMT ChatGPT recommended three Portland gutter cleaners and pulled the details from their own websites. What those sites share, and the steps to be named. AI Search https://www.thesatosolutions.com/blog/geo-for-holiday-lights/ https://www.thesatosolutions.com/blog/geo-for-holiday-lights/ Sun, 06 Sep 2026 12:00:00 GMT Google's map and ChatGPT named eight Portland holiday light installers with no overlap. What the AI read on each site, and the steps to be named. AI Search https://www.thesatosolutions.com/blog/geo-for-hvac/ https://www.thesatosolutions.com/blog/geo-for-hvac/ Sun, 06 Sep 2026 12:00:00 GMT What GEO means for a heating and cooling company: the Portland map, the results, the records the AI verifies, and the pages to publish before October. AI Search https://www.thesatosolutions.com/blog/geo-for-plumbers/ https://www.thesatosolutions.com/blog/geo-for-plumbers/ Sun, 06 Sep 2026 12:00:00 GMT What GEO means for a plumbing company, what ChatGPT cited when it picked a Portland plumber, and the plumbing-specific steps to be the one it names. AI Search https://www.thesatosolutions.com/blog/geo-for-roofers/ https://www.thesatosolutions.com/blog/geo-for-roofers/ Sun, 06 Sep 2026 12:00:00 GMT What GEO means for a roofing company, what ChatGPT cited when it picked a Portland roofer, and the roofing-specific steps to be the one it names. AI Search https://www.thesatosolutions.com/blog/geo-vs-seo-vs-aeo/ https://www.thesatosolutions.com/blog/geo-vs-seo-vs-aeo/ Sun, 06 Sep 2026 12:00:00 GMT What generative engine optimization, SEO, and answer engine optimization each do, how they overlap, and why content-rich sites win in AI search. AI Search https://www.thesatosolutions.com/blog/how-to-appear-in-google-ai-overviews/ https://www.thesatosolutions.com/blog/how-to-appear-in-google-ai-overviews/ Sun, 06 Sep 2026 12:00:00 GMT What Google's AI Overview reads when it answers a contractor question, the pattern it quotes, the pages a trade should have, and the trade-off on clicks. AI Search https://www.thesatosolutions.com/blog/how-to-get-chatgpt-to-recommend-your-business/ https://www.thesatosolutions.com/blog/how-to-get-chatgpt-to-recommend-your-business/ Sun, 06 Sep 2026 12:00:00 GMT What ChatGPT cites when it recommends a local business, the one-week checklist that gives it those sources, and how to check that you are being named. AI Search https://www.thesatosolutions.com/blog/custom-inventory-management-software/ https://www.thesatosolutions.com/blog/custom-inventory-management-software/ Thu, 23 Jul 2026 12:00:00 GMT When custom inventory software beats off-the-shelf, the four situations that justify building, and the four where you should buy instead. Online Store Growth https://www.thesatosolutions.com/blog/ipi-score/ https://www.thesatosolutions.com/blog/ipi-score/ Tue, 07 Jul 2026 12:00:00 GMT The four metrics behind your Amazon IPI score, why the threshold keeps moving, and the specific actions that raise each component. Online Store Growth https://www.thesatosolutions.com/blog/gmroi/ https://www.thesatosolutions.com/blog/gmroi/ Thu, 11 Jun 2026 12:00:00 GMT What GMROI means, how to calculate it, and why gross margin return on investment grades your buying decisions better than inventory turnover does. Online Store Growth https://www.thesatosolutions.com/blog/days-inventory-outstanding/ https://www.thesatosolutions.com/blog/days-inventory-outstanding/ Tue, 19 May 2026 12:00:00 GMT How to calculate DIO, what it looks like in apparel and footwear, and why the company-wide number can't run your replenishment. Includes weeks of supply. Online Store Growth https://www.thesatosolutions.com/blog/sku-rationalization/ https://www.thesatosolutions.com/blog/sku-rationalization/ Mon, 27 Apr 2026 12:00:00 GMT Why cutting the bottom 20% by revenue backfires, how to rationalize at the variant level, and the four tests a SKU should fail before you cut it. Online Store Growth https://www.thesatosolutions.com/blog/inventory-aging-report/ https://www.thesatosolutions.com/blog/inventory-aging-report/ Wed, 08 Apr 2026 12:00:00 GMT Most inventory aging reports have three columns and tell you nothing. The five an operator needs, and why ERP versions fail multi-channel sellers. Online Store Growth https://www.thesatosolutions.com/blog/how-to-spot-dead-stock-before-its-dead/ https://www.thesatosolutions.com/blog/how-to-spot-dead-stock-before-its-dead/ Thu, 19 Mar 2026 12:00:00 GMT Sell-through averages hide dead stock until it's too old to clear. A per-variant age ladder catches it while a shallow markdown still works. Online Store Growth https://www.thesatosolutions.com/blog/inventory-turnover-ratio/ https://www.thesatosolutions.com/blog/inventory-turnover-ratio/ Wed, 04 Mar 2026 12:00:00 GMT How to calculate inventory turnover, which formula to use, what a good ratio looks like, and why the blended company-wide number hides the real problem. Online Store Growth